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This detailed PDF document analyses the movements in the fourth quarter of 2025 and provides future projections. Here’s what you will discover:
The complete Q4 2025 census: – Details of the 115 new entries and 84 exits recorded between October and December.
Analysis of the 2026–2029 pipeline. A prospective list of 269 new hotels under development or affiliation, with a particular focus on the luxury segment, which accounts for 39% of new projects.
Special focus on Italian lakes: An in-depth look at the presence of chains in the main lake destinations (Lake Garda Lake, Como Lake , Maggiore Lake, Varese Lake, etc.) and the market shares of top players.
Market Segmentation: Granular data broken down by hotel type (economy, midscale, upscale, luxury) and group origin (domestic vs international).
Top Regional Performance: Discover why Lombardy, Lazio and Veneto continue to top the new opening rankings.
Here is a preview of some of the data you will find in the report:
2,607: The total number of chain hotels in Italy at the end of 2025.
31%: The market share held by international chains.
55%: The penetration rate of chains in the luxury segment.
92: The average number of rooms in chain hotels, demonstrating greater capillarity than in the past.
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