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Industry insights

Italy ranks as the world’s third-largest luxury hotel market, with continued growth creating new opportunities for investors and operators. THRENDS’ Luxury Hospitality Report 2027 provides an in-depth overview of the sector, combining market data, performance indicators and strategic insights into Italy’s luxury hospitality landscape. Key...
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Chains Monitor Italy H1 2026, sponsored by Ferrari Trento THRENDS presents the H1 2026 edition of its Chains Monitor Italy. The report provides an updated overview of hotel chain penetration, market dynamics and development opportunities across Italy. During the first 6 months of 2026, approximately 197...
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Italy stands proudly as the third-largest luxury hotel market in the world, and its appeal is only growing. Whether you’re an investor, operator, or industry analyst, understanding the complex dynamics of this thriving sector is crucial for success. That’s why THRENDS Italy’s definitive guide—the Luxury...
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Make informed capital expenditure decisions with the latest edition of the Building & Renovating Hotels: Italy 2025 report, available to purchase now. Based on data from over 200 completed and operating hotel and resort projects in Italy between 2021 and 2025, this comprehensive guide is...
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Human Company, azienda storica punto di riferimento nell’hospitality in Italia e attiva da oltre quarant’anni nel turismo open air, e THRENDS, società specializzata in analisi e strategie nel settore tourism & hospitality, presentano l’edizione 2025 dell’Osservatorio del turismo outdoor, giunto alla sua quinta edizione. L’Osservatorio...
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With a forecast of about 2.5 million Indian tourists in Italy by 2030—representing an 82% increase compared to 2023—the Indian tourism market presents an unmissable opportunity for the European tourism sector. The new market report by Thrends reveals that India, currently the fifth-largest global economy...
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As for every semester, THRENDS issues the update on Hotel Chains in Italy through our Chains Monitor Italy, which tracks new affiliations to domestic and/or international chains and recent exits, along with hotel pipeline for the next 3 years. Between Q1 and Q3 2024, there...
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IHG Hotels & Resorts recently announced the signing of the first property Kimpton Hotels & Restaurants in Italy: the Grand Hotel Miramare in Taormina. As reported by ‘The Bulletin’ on 26.11.2021, the asset, a 4-star hotel with approx. 60 keys, had been taken over by...
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As for every semester, THRENDS issues the update on Hotel Chains in Italy through our Chains Monitor Italy, which tracks new affiliations to domestic and/or international chains and recent exits, along with hotel pipeline for the next 3 years. In the second half of 2023,...
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