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Data and Reports

Latest Insights
The Chains Monitor Italy monitors quarterly hotel chains’ new affiliates and recent hotel exits, along with the hotel pipeline for the next 3-4 years. The Chains Monitor Italy Q1+Q2 2022 (sponsored by Relactions) revealed that 102 hotels got affiliated to a chain in the period...
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These are the encouraging signs that emerge from the forecasts of the new edition of the Outdoor Tourism Observatory signed by Human Company, Florentine group leader in Italy in outdoor hospitality, created in collaboration with Thrends. The scope of the analysis of the second edition...
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The pandemic has boosted the importance of hotel renovations. To use the time earned by the imposed cease in operations for renovating hotels has become an imperative for such an old-fashioned portfolio as the Italian one. In Italy, we have witnessed a tremendous growth in...
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Hospitality is an industry, though this is not always clear (in Italy) And THRENDS tried to make it clearer, putting a one-year effort into the development of a database listing all properties and players of one of its core segments: luxury. Analysts convey that Italy...
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Our trip outside the city (literally, in fact, Outdoor) is characterized by outdoor experiences, but often in history, in tradition, in the manifestation of art, in sport. With this publication, Human Company, leader in Italy in the Outdoor market and Thrends, provide an overview of...
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As Italy continues to improve its hotel portfolio by renovating properties, by converting or building new assets, pressure climbs for updated and reliable data. With the appetite of investment funds growing for this asset class, investors and professionals are more keen to plan carefully each...
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This short focus provides a picture of the status «open/closed» of all luxury hotels in Venice, Florence, Rome and Milan, updated as of July 9th 2020. Based on web research and database analysis we found that 44% of all luxury property are still closed. We...
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As far as we can understand today, there have been no crises in the history of the hotel sector comparable to the one that is about to prove itself for 2020. This will have far greater impacts than just the loss of rooms in March...
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