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Data and Reports

A comprehensive technical analysis of trends in the outdoor hospitality sector across key European markets, with a forward-looking focus on the Italian market in 2026. Report Overview The sixth edition of the Observatory, produced by Human Company in collaboration with THRENDS, expands its scope to...
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Data and outlook for the hospitality market in one of Italy’s leading luxury destinations. This report, produced by THRENDS – Tourism & Hospitality Analytics, provides an objective overview of Taormina’s tourism ecosystem, updated to April 2026. Drawing on proprietary databases, the snapshot analyzes the evolution...
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Discover why the “Pearl of Versilia” has become one of the most sought-after destinations for international investors. Download our free Destination Snapshot. Forte dei Marmi is more than just a destination; it is a refined ecosystem of iconic beach clubs and a remarkably resilient hotel...
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Access the latest data on new openings, rebranding, and development pipelines for 2026–2029. This report is an indispensable analysis for understanding the dynamics of hotel real estate in Italy. Why this report? The Italian hospitality market is undergoing an unprecedented phase of consolidation. According to...
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Italy stands proudly as the third-largest luxury hotel market in the world, and its appeal is only growing. Whether you’re an investor, operator, or industry analyst, understanding the complex dynamics of this thriving sector is crucial for success. That’s why THRENDS Italy’s definitive guide—the Luxury...
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Our latest Chains Monitor Italy H1 2025 report is now available for download. This comprehensive analysis provides a detailed look into the performance and developments of hotel chains across Italy from January to August 2025. This edition reveals key trends shaping the Italian hospitality sector,...
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Make informed capital expenditure decisions with the latest edition of the Building & Renovating Hotels: Italy 2025 report, available to purchase now. Based on data from over 200 completed and operating hotel and resort projects in Italy between 2021 and 2025, this comprehensive guide is...
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Human Company, azienda storica punto di riferimento nell’hospitality in Italia e attiva da oltre quarant’anni nel turismo open air, e THRENDS, società specializzata in analisi e strategie nel settore tourism & hospitality, presentano l’edizione 2025 dell’Osservatorio del turismo outdoor, giunto alla sua quinta edizione. L’Osservatorio...
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Apulia has emerged as a premier tourist destination, experiencing a significant and ongoing transformation in recent years.  The region’s initial reliance on sun and beach tourism, concentrated in a few popular coastal areas during the summer months, is evolving into a more diverse and less...
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