Competitive assessment for campsites in Trentino

 FAITA, the national trade union of campsites and camping villages, requested THRENDS to deliver a competitive assessment of its associated structures located in Trentino, a major northern area and a privileged open-air destination. We compared Trentino to other major competitors in Central Europe and delivered a comprehensive benchmark to determine current competitiveness drivers and to support development guidelines for the next 3 years strategy. Based on THRENDS analyses, local associates gained an improved consciousness of their offerings limits and successfully implemented the 2022-2024 product strategy.