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FMTG serviced apartments development in Garda Lake

Project Detail

We supported FMTG in understanding the Italian and international market for serviced apartments in the Garda Lake. The new upper upscale development plan for approximately 120 new apartments to be branded and managed by Falkensteiner was set to be located in one of the top spots of the Lake and included a core of hotel services. THRENDS delivered cutting-edge data analysis and commercial business intelligence to support FMTG correct market positioning for this new project, including suitable sizing of units, ideal target markets, model use and price points.

Client:Falkensteiner Hotels & Residences
Competences:Market Positioning