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The Chains Monitor Italy monitors quarterly hotel chains’ new affiliates and recent hotel exits, along with the hotel pipeline for the next 3-4 years.
The Chains Monitor Italy Q3+Q4 2022 (sponsored by Toto) demonstrates that in the last 10 years, the number of chain hotels in Italy has incrased by 59%. Today 20% of overall hotel keys are managed or branded by a chain. The rooms offered by chain hotels increased yearly since 2013, demonstrating an impressive growth rate of 44%.
In the coming years (2022-2025), hotel pipeline (new construction and/or affiliation) amounts to 158 hotels, 73.4% of which belong to international groups.Download the Report