• Market Expansion: Italy counts 779 luxury hotels in 2026, with 91 new properties expected to open between 2027 and 2029. By early 2029, the total luxury hotel supply is projected to reach 870 properties.
• International Demand: Overseas visitors remain central to luxury hospitality, accounting for 78% of overnight stays in 2025. The leading source markets are the USA, Germany and the UK.
• Strong Profitability: Italian luxury hotels outperform the wider European 5-star market in GOPPAR, exceeding €300 per available room in 2025. The average EBITDA margin stood at approximately 19%.
• Regional Concentration: 63% of Italy’s luxury hotels are located across six regions: Tuscany, Lazio, Trentino-Alto Adige, Lombardy, Veneto and Campania. Rome, Milan, Venice and Cortina d’Ampezzo lead the pipeline of new developments.

• Brand Expansion: Autograph Collection recorded the strongest growth among 5-star brands between 2022 and 2026, followed by Radisson Collection and Mangia’s.
• Business Models: The report compares hotel operating models across Italy’s four leading cities. In Venice, Management Contract Agreements (MCAs) account for 70% of the market.
• Food & Beverage: F&B has become a strategic component of luxury hospitality, supporting revenue generation and strengthening hotel positioning.

Get the Luxury Hospitality Report 2027