A comprehensive technical analysis of trends in the outdoor hospitality sector across key European markets, with a forward-looking focus on the Italian market in 2026.

Report Overview

The sixth edition of the Observatory, produced by Human Company in collaboration with THRENDS, expands its scope to a continental level for the first time. The report offers both a quantitative and qualitative overview of supply and demand in the European campsite and holiday village sector.

What you’ll find inside:

• European Market Analysis: A comparative overview of tourist flows across the “Big Six” — France, Spain, Italy, Germany, the Netherlands, and Croatia.
• 2025 Performance: Preliminary data on over 413 million overnight stays recorded in the European outdoor sector.
• Italy 2026 Focus: Forecasts based on econometric models estimating 68.36 million overnight stays in Italy.
• Economic Impact: Analysis of the sector’s economic value, estimated at between €9.12 and €13.32 billion for the Italian economy in 2026.
• Sector Benchmark: An overview of the business models adopted by leading European and Italian operators.

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