Hospitality is an industry, though this is not always clear (in Italy) And THRENDS tried to make it clearer, putting a one-year effort into the development of a database listing all properties and players of one of its core segments: luxury. Analysts convey that Italy is highly reputed as the place to be for accessing the top-notch of exquisite experiences, gems of unique beauty and refined taste in design, food, landscapes and cultural heritage.

But when it comes to assessing “what, who, how much” in hospitality, there is poor evidence of data (if we exclude STR powerful statistics on operating KPIs) supporting the understanding of the highest market segment. Yet in 2021, to serve the very high-end global market, we only dispose of 605 hotels ranked five stars, approximately 42k rooms. This is less than 4% of the Italian inventory. Luxury is highly concentrated in Rome, Florence, Venice and Milan, in the countryside of Tuscany and on the mountains of Trentino. At THRENDS they listed where these properties are, investigated their reported sales, their features, their owning vehicles, their profitability