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THRENDS acted as the advisor for Mirtillo Rosso development plan. The plan supported Mirtillo Rosso in its best understanding of new markets performance and destination analysis, rationales of growth, the corporate development plan and the deployment of the footprint growth. Mirtillo development strategies, goals, drivers, targets were then transferred into an info-memo supporting capital raising and deal sourcing. Based on THRENDS development plan, the brand has started its expansion in certain major mountain destinations of the Alps.