Piazza Hotels & Resorts development plan and company profile

THRENDS supported Piazza Hotels & Resorts in its development plan to grow in Italy and expand in the Upper Upscale and Luxury scale. We provided a wider understanding of market opportunities in northern and central Italy and anticipated how the Company would evolve, taking into account historic performance, margin creation generated by PHR business model and market opportunities. THRENDS has also drafted PHR Company Profile, an corporate report presenting the strengths and targets of the chain expansion program.