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Best Western, new entry in Trentino

Cima Rosetta Hotel is the new entry in Trentino of Best Western group (BWH). The property, located in San Martino di Castrozza, will be branded BW Signature Collection, when it will reopen its doors on March 20th. The hotel is located at 1,487 meters above sea level, at the foot of the Pale di San Martino, the largest mountain group in the Dolomites, Unesco Heritage.

The asset, a 3*, has 50 rooms, as well as a pizzeria and a restaurant. Inside the hotel there is also a SPA of 2 thousand square meters with Wellness Center characterized by two indoor pools, five saunas of different typologies, a Turkish bath and an outdoor jacuzzi with ten seats.

The new affiliation is added to the substantial portfolio of the group that currently counts 150 hotels (10,248 total keys) in franchising. Thanks to particularly flexible affiliation formulas, the BWH group has added, in the period 2020-2022, 19 franchise structures (886 keys) and is, nowadays, the chain with the most consistent portfolio in Italy.

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