Our latest Chains Monitor Italy H1 2025 report is now available for download. This comprehensive analysis provides a detailed look into the performance and developments of hotel chains across Italy from January to August 2025.

This edition reveals key trends shaping the Italian hospitality sector, including:

• Market Growth: The hotel chain portfolio grew by 220 new entries in the first eight months of 2025 alone. The overall number of chain hotels in Italy now stands at 2,568, with a total of 237,000 rooms as of August 2025. This marks an impressive 62% growth in chain rooms since 2013.
• Chain Penetration: Italy’s Chain Penetration Rate (CPR) has reached approximately 22% by chain rooms and 8% by chain hotels. The luxury segment shows the highest penetration, at over 38% by hotels and 54% by rooms.
• Pipeline & Future Outlook: A robust pipeline of 273 new projects is expected between the end of 2025 and 2028. The luxury segment leads with 38% of these future developments, followed by the upscale segment with 36%.
• Geographic Focus: The highest concentration of new openings is projected in Lombardy (20%), Lazio (20%), and Veneto (12%), with Rome and Milan leading as top destinations.

This report is an essential resource for monitoring changes in hotel chain portfolios.

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Download the full report to access detailed data and analysis.

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