With a forecast of 56.5 million presences for the months of June, July, August and September, the volumes of the 2024 summer season of outdoor tourism are expected to be in line with those of last summer (the number of presences stood at 56.3 million) and up 1% compared to the pre-pandemic period (55.9 recorded...Read More

More than 56 million presences are expected for the outdoor segment for the summer of 2023 (meaning the months of June to September), with growth stabilising compared to 2022 (+2%) and a recovery of the normal demand trend compared to 2019 (+1%). 2023 is expected to be one of the best summers in the last...Read More

Outdoor tourism in Italy: trends and forecasts for 2022 and 2023 Outdoor tourism is booming in Italy, with over 56 million presences expected for the summer of 2023, according to the Outdoor Tourism Observatory by Human Company and Thrends. The sector has recovered from the pandemic and is expected to grow steadily in the next...Read More

These are the encouraging signs that emerge from the forecasts of the new edition of the Outdoor Tourism Observatory signed by Human Company, Florentine group leader in Italy in outdoor hospitality, created in collaboration with Thrends. The scope of the analysis of the second edition of the Observatory focuses vertically on the camping and camping...Read More

Our trip outside the city (literally, in fact, Outdoor) is characterized by outdoor experiences, but often in history, in tradition, in the manifestation of art, in sport. With this publication, Human Company, leader in Italy in the Outdoor market and Thrends, provide an overview of the demand that chooses the outdoor holiday in Italy, perhaps...Read More