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Access the latest data on new openings, rebranding, and development pipelines for 2026–2029. This report is an indispensable analysis for understanding the dynamics of hotel real estate in Italy.
Why this report?
The Italian hospitality market is undergoing an unprecedented phase of consolidation. According to the latest THRENDS monitoring, the chain penetration rate (CPR) has reached 21.9% in terms of room, marking a 64% increase in total keys volume since 2013.
It is no longer an option to have a clear view of who is entering, who is leaving and where investment is being made, but a necessity. The Chains Monitor Italy Q4 2025 provides a detailed, analytical overview of the latest market trends.
Written by Rebecca Saracino and with the collaboration of Minor Hotels
Download the full report to access detailed data and analysis.
