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Choice hotels, the development: the Sleep Inn brand lands in Europe

With the new year, the expansion plan of Choice Hotels International continues, which has decided to introduce the Sleep Inn brand in Europe too, already established in other areas and which has already been active in the United States for twelve years.

A lifestyle brand that caters to a sophisticated clientele, looking for hotels where they can escape the frenetic urban environment to relax and unwind. “The needs of the industry and guests are evolving rapidly, accelerated by a redefinition of priorities following the pandemic – explains the CEO of Choice Hotels Emea, Jonathan Mills to TopHotelNews – and we recognize the need to be ready for the future, evolving our portfolio of brands so that they are more in tune with the needs of franchisees and customers”.

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