Our latest Chains Monitor Italy H1 2025 report is now available for download. This comprehensive analysis provides a detailed look into the performance and developments of hotel chains across Italy from January to August 2025. This edition reveals key trends shaping the Italian hospitality sector, including: Market Growth: The hotel chain portfolio grew by 220...Read More

Make informed capital expenditure decisions with the latest edition of the Building & Renovating Hotels: Italy 2025 report, available to purchase now. Based on data from over 200 completed and operating hotel and resort projects in Italy between 2021 and 2025, this comprehensive guide is an essential tool for anyone involved in the hospitality sector,...Read More

Human Company, azienda storica punto di riferimento nell’hospitality in Italia e attiva da oltre quarant’anni nel turismo open air, e THRENDS, società specializzata in analisi e strategie nel settore tourism & hospitality, presentano l’edizione 2025 dell’Osservatorio del turismo outdoor, giunto alla sua quinta edizione. L’Osservatorio si conferma un punto di riferimento sempre più importante per...Read More

Apulia has emerged as a premier tourist destination, experiencing a significant and ongoing transformation in recent years.  The region’s initial reliance on sun and beach tourism, concentrated in a few popular coastal areas during the summer months, is evolving into a more diverse and less standardized leisure tourism paradigm, particularly through the reuse of traditional...Read More

As for every semester, THRENDS issues the update on Hotel Chains in Italy through our Chains Monitor Italy, which tracks new affiliations to domestic and/or international chains and recent exits, along with hotel pipeline for the next 4 years. In Q4 2024, there were approximately 58 new affiliations, 50% of which belonging to the upscale...Read More

As for every semester, THRENDS issues the update on Hotel Chains in Italy through our Chains Monitor Italy, which tracks new affiliations to domestic and/or international chains and recent exits, along with hotel pipeline for the next 3 years. Between Q1 and Q3 2024, there were approximately 252 new affiliations, 43% of which belonging to...Read More

With a forecast of 56.5 million presences for the months of June, July, August and September, the volumes of the 2024 summer season of outdoor tourism are expected to be in line with those of last summer (the number of presences stood at 56.3 million) and up 1% compared to the pre-pandemic period (55.9 recorded...Read More

As for every semester, THRENDS issues the update on Hotel Chains in Italy through our Chains Monitor Italy, which tracks new affiliations to domestic and/or international chains and recent exits, along with hotel pipeline for the next 3 years. In the second half of 2023, there were approximately 63 new affiliations, 54% of which belonging...Read More

In 2023, the attention of investors was focused on the debt market. During the year, high interest rates and inflated costs of construction or renovation rowed against growth for this asset class as well as others. This led to a market dislocation making all buyers and lenders extremely cautious. Based on hoteltransactions.it data, the hospitality...Read More

For the first year we produce this report covering the knowledge about wellness hospitality in Italy, from a general operating and financial perspective, looking also at the real estate side of it. While the topics related to wellness and SPAs are very frequently covered from a trends and market perspective, here we especially focus on...Read More