Italy stands proudly as the third-largest luxury hotel market in the world, and its appeal is only growing. Whether you’re an investor, operator, or industry analyst, understanding the complex dynamics of this thriving sector is crucial for success. That’s why THRENDS Italy’s definitive guide—the Luxury Hospitality Report 2025—is your essential tool.

What You Need to Know About the Italian Luxury Landscape

This comprehensive report dives deep into the data, offering unparalleled insights into the market’s performance and future outlook:

• Market Expansion: The luxury segment is booming! As of 2025, Italy boasts 745 luxury hotels, and the pipeline is robust, with 167 new luxury hotels expected to open in the next biennium (2026-2027). We anticipate the overall luxury supply will reach 900 assets by early 2028.
• Dominant Demand: International visitors are the driving force, accounting for 76% of total luxury overnight stays in 2024. The top three incoming markets are Germany, the USA, and the UK.
• Unrivaled Profitability: Italy’s luxury hotels are not just generating revenue—they are generating profit. They maintain a clear advantage in GOPPAR (Gross Operating Profit Per Available Room) compared to the wider European 5-star market, consistently recording more than €300 per available room in 2025. The average EBITDA margin in 2024 was around 20%.
• Geographic Hotspots: A significant 63% of luxury hotels are concentrated in just six regions: Tuscany, Lombardy, Trentino Alto Adige, Lazio, Veneto, and Campania. Furthermore, Rome, Milan, and Venice are the leading destinations for pipeline projects.

More Than Just Numbers: Strategic Takeaways

The report delivers specialized focus areas to inform your strategic decisions:

• Brand Growth: Discover the brands making the biggest impact. The most developed 5-star brand between 2022 and 2025 is Autograph Collection, followed by Radisson Collection and R Collection Hotels.
• Destination Deep Dive: Learn about the most popular hotel business models in the top 4 cities. In Venice, for example, Management Contract Agreements (MCA) account for the largest share at 67%.
• F&B as a Core Asset: The Food & Beverage sector has transitioned from a mere amenity to a significant strategic asset and revenue driver in Italy’s luxury hospitality.

Purchase your copy today to gain the clarity you need.