Outdoor tourism in Italy: trends and forecasts for 2022 and 2023 Outdoor tourism is booming in Italy, with over 56 million presences expected for the summer of 2023, according to the Outdoor Tourism Observatory by Human Company and Thrends. The sector has recovered from the pandemic and is expected to grow steadily in the next years.
Foreign tourists are the main market, with Veneto as the most popular destination. Open-air tourism accounts for 16.7% of the total presences in Italy in 2022 and Italy ranks second in Europe after France.
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