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Post-Covid re-opening in Luxury Hotels

This short focus provides a picture of the status «open/closed» of all luxury hotels in Venice, Florence, Rome and Milan, updated as of July 9th 2020. Based on web research and database analysis we found that 44% of all luxury property are still closed.

We record there is no significant difference of view between branded and independent hotels. The major reason for managers and brands to decide to
postpone opening properties is clearly the very relevant role that international demand plays for such segment in such destinations: 89% of all bed-nights spent in the luxury
tier in Florence are generated by foreign tourists. 85% in Venice. The unclear situation about long-haul travel restrictions, the inability to plan for USA, Russia, Canada, UK travellers and the generally uncertain situation of flights scheduling is hardly beating the luxury segment for the 4 Italian capitals of art & business tourism.

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