Our trip outside the city (literally, in fact, Outdoor) is characterized by outdoor experiences, but often in history, in tradition, in the manifestation of art, in sport. With this publication, Human Company, leader in Italy in the Outdoor market and Thrends, provide an overview of the demand that chooses the outdoor holiday in Italy, perhaps not exhaustive, but which draws a certain and measurable perimeter, with the aim of making forecasts on this summer 2021.

In the last three years of available data, the Outdoor in Italy has kept a fairly constant volume of demand, registering a modest + 1% over the three years. 2019 represented a year of recovery that preceded the collapse of volumes in 2020, a year for which consolidated data is not yet available.