Philipp Plein, the German luxury brand, will debut in the hospitality sector with “The Plein Hotel.” The hotel will be located in Palazzo Melzi d’Eril, the former Krizia Space, in Milan. The opening is scheduled for spring 2024, but the group aims to have a soft opening as early as January 2024.

Currently, the property is owned by Venetian entrepreneur Manuel Faleschini, who had purchased it from the heirs of Mariuccia Mandelli. The total investment was Euro 20 million. The entrepreneur’s initial goal was to transform the area, spread across three buildings, into a fashion hub. However, the space was later leased to a licensee of the “Philip Plein” brand.

Business advisor Carmine Rotandaro stated that the hotel will introduce a new hospitality format, “Luxury Entertainment Properties by Philipp Plein.” The Group aims to expand to Dubai and New York, as well as Spain and Germany.

The hotel rooms (approximately 18) will be around 50 square meters each, and each will have a small spa. The structure will feature four different areas: Philipp’s, an Italian restaurant with 150 seats led by Michelin-starred chef Roberto Conti and a disco club; the Skull Bar, with a lounge area and fusion cuisine; the Jungle de Plein bar and bistro; and finally, on the rooftop, there will be Crystal Beach, with a pool and an American bar.