Six Senses, a luxury hotel and resort group that currently operates 20 properties in 17 countries, has announced ambitious expansion plans in Italy. CEO Neil Jacobs revealed that the company is planning to open between five and seven hotels in the country, beginning with the Six Senses Rome, which is scheduled to open in early 2023.

Jacobs cited a personal and emotional connection to Italy as a key factor in the company’s decision to expand there, stating, “Italy has always been on our radar. I have a personal and emotional bond with Italy because I went to school in Florence and started my career in Sardinia.” He added that each new Six Senses property in Italy will be unique and will add value to the company’s portfolio of hotels.

One such property is the Six Senses Antognolla in Umbria, which is currently under construction and is set to open soon. The CEO also hinted at the possibility of additional projects being announced in the near future.

The Six Senses Rome, which will be the group’s first city hotel in Italy, is expected to set a new standard for hospitality in the city. The property will feature a focus on sustainability through its Earth Lab, as well as emotional hospitality and wellness through its spa, which will include Roman baths and an Alchemy Bar. The hotel will also offer the opportunity to learn about the therapeutic benefits of herbs and plants from Six Senses therapists.

The Six Senses Rome is anticipating strong demand for its food and beverage and spa offerings, with the general manager, Francesca Tozzi, stating that the hotel has the ambition and confidence that these businesses will exceed traditional revenue levels. She added that these two areas of the hotel will lead to a different perception of the property and how its spaces can be experienced by guests.

Overall, Six Senses’ expansion into Italy represents a significant growth opportunity for the company and is expected to bring a new level of luxury hospitality to the country.