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STR: Data insights of Robin Rossmann

Robin Rossmann, in his speech at IHIF 2023 in Berlin, titled “Know your Unknowns: Data Insights on Performance, Pipeline, Pricing”, said that last year there were fears that we were approaching a period of stagnation; however, things have changed in recent weeks. «By analyzing the March data, we can state that the occupancy rate is close to complete recovery and there is a good prospect of even better performances: group travel and business travel, for example, have not yet fully recovered. so there’s still this slice of the market». In particular, the Southern Europe region is recording growing performance: ADR increased rapidly and RevPAR recovered very quickly. In March 2023, Italy recorded one of the highest RevPARs in Southern Europe, standing at Euro 132 compared to 127 in Greece and 116 in Spain and Portugal. The demand for travel in the leisure segment has shown great resilience: holidays in resorts have surpassed staycations in 2022, and will reach even higher levels in 2023. In Italy, for example, the best performances of resorts for summer 2023, measured in terms of bookings on the book (BoB), are recorded on Lake Como, with 59% of bookings (+6% STLY), and the Islands with 47% (+11% STLY). As for the performance of the various hotel categories, according to Rossmann, the ADR in the luxury segment may have already reached its peak, therefore a slowdown in the growth of hotel rates could be expected. In March 2023, compared to March 2019, the ADR and RevPAR of the luxury segment significantly outperformed the other hotel categories: +45% in ADR and +36% in RevPAR. On the other hand, employment rates are still slow to recover (-10%). The midscale segment, on the other hand, is achieving relatively good results: ADR grew by +15%, RevPAR by +13%, while occupancy fell by 7/8%. The performance of the economy segment is also relatively good: ADR grew by +15%, RevPAR by +20%, occupancy by 2/3%.

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