In the capital, the performance of 5-star hospitality is making a strong recovery in 2022 and is expected to consolidate in 2023. But the numerous luxury hotel developments, which will bring about 1,800 new rooms to the center over the next 4 years, could be too many for the capacity historical growth of the destination,...Read More

Outdoor tourism in Italy: trends and forecasts for 2022 and 2023 Outdoor tourism is booming in Italy, with over 56 million presences expected for the summer of 2023, according to the Outdoor Tourism Observatory by Human Company and Thrends. The sector has recovered from the pandemic and is expected to grow steadily in the next...Read More

The Chains Monitor Italy monitors quarterly hotel chains’ new affiliates and recent hotel exits, along with the hotel pipeline for the next 3-4 years. The Chains Monitor Italy Q3+Q4 2022 (sponsored by Toto) demonstrates that in the last 10 years, the number of chain hotels in Italy has incrased by 59%. Today 20% of overall...Read More

The report, written entirely in English, is based on the complete list of all luxury hotels in Italy and on new openings. It’s the most up-to-date and comprehensive source of performance data, including revenue and EBITDA, statistics, new openings and more.Read More

The Chains Monitor Italy monitors quarterly hotel chains’ new affiliates and recent hotel exits, along with the hotel pipeline for the next 3-4 years. The Chains Monitor Italy Q1+Q2 2022 (sponsored by Relactions) revealed that 102 hotels got affiliated to a chain in the period January – June, 67% of which belonging to the upscale...Read More

These are the encouraging signs that emerge from the forecasts of the new edition of the Outdoor Tourism Observatory signed by Human Company, Florentine group leader in Italy in outdoor hospitality, created in collaboration with Thrends. The scope of the analysis of the second edition of the Observatory focuses vertically on the camping and camping...Read More

The pandemic has boosted the importance of hotel renovations. To use the time earned by the imposed cease in operations for renovating hotels has become an imperative for such an old-fashioned portfolio as the Italian one. In Italy, we have witnessed a tremendous growth in the works originated in 2020 and 2021 compared to previous...Read More

Hospitality is an industry, though this is not always clear (in Italy) And THRENDS tried to make it clearer, putting a one-year effort into the development of a database listing all properties and players of one of its core segments: luxury. Analysts convey that Italy is highly reputed as the place to be for accessing...Read More

Our trip outside the city (literally, in fact, Outdoor) is characterized by outdoor experiences, but often in history, in tradition, in the manifestation of art, in sport. With this publication, Human Company, leader in Italy in the Outdoor market and Thrends, provide an overview of the demand that chooses the outdoor holiday in Italy, perhaps...Read More

As Italy continues to improve its hotel portfolio by renovating properties, by converting or building new assets, pressure climbs for updated and reliable data. With the appetite of investment funds growing for this asset class, investors and professionals are more keen to plan carefully each capital expenditure to monitor its impact on return. The knowledge...Read More