The pandemic has boosted the importance of hotel renovations. To use the time earned by the imposed cease in operations for renovating hotels has become an imperative for such an old-fashioned portfolio as the Italian one. In Italy, we have witnessed a tremendous growth in the works originated in 2020 and 2021 compared to previous...Read More

Hospitality is an industry, though this is not always clear (in Italy) And THRENDS tried to make it clearer, putting a one-year effort into the development of a database listing all properties and players of one of its core segments: luxury. Analysts convey that Italy is highly reputed as the place to be for accessing...Read More

Our trip outside the city (literally, in fact, Outdoor) is characterized by outdoor experiences, but often in history, in tradition, in the manifestation of art, in sport. With this publication, Human Company, leader in Italy in the Outdoor market and Thrends, provide an overview of the demand that chooses the outdoor holiday in Italy, perhaps...Read More

As Italy continues to improve its hotel portfolio by renovating properties, by converting or building new assets, pressure climbs for updated and reliable data. With the appetite of investment funds growing for this asset class, investors and professionals are more keen to plan carefully each capital expenditure to monitor its impact on return. The knowledge...Read More

This short focus provides a picture of the status «open/closed» of all luxury hotels in Venice, Florence, Rome and Milan, updated as of July 9th 2020. Based on web research and database analysis we found that 44% of all luxury property are still closed. We record there is no significant difference of view between branded...Read More

As far as we can understand today, there have been no crises in the history of the hotel sector comparable to the one that is about to prove itself for 2020. This will have far greater impacts than just the loss of rooms in March and April. A careful reading of the prospects for the...Read More